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List with Santa CruzParent.com All Year Long

For Less Than the Cost of One Print Ad

  Inspire new and renewing camper parents to call you!

http://www.santacruzparent.com/

January 30, 2012 - 60 Days Until First Santa Cruz Parent Camp Newsletter

Greetings Camp Directors,

Currently you are listed with either a Free Listing (name and phone #) or a Seasonal Listing (description, logo or photo, full contact info, event calendar posting privileges, camp calendar posting privileges - $100):

(Graphics) ExclamationPoint.jpgReview your listing: A-Z Camps  ~  A-Z Classes

List your camp: click here.  ~ Renew your listing: click here.

SantaCruzParent - 49,500 unique visitors in 2011, up from 41,000 in 2010

  • the most comprehensive local camp directory
  • two camp e-newsletters
  • SantaCruzParent homepage links to camp directory and camp newsletters
  • Online Camp Directory and Two Camp Newsletters

Be in the Camp Guides that are emailed to parents two times (April and May) with your ad.

  • Your 180 x 300 ad in two camp newsletters: $100
  • Your 728 x 90 ad in two camp newsletters: $150
  • Send us your ad for the Guide by March 15, 5pm.
  • Ad specs: 1) 180px w x 300px h or 2) 728px w x 90px h; jpg & low res
  • Printable Newsletter Ad Size/Price Information
  • Summary:
    Seasonal Listing $100 + two 180 x 300 ads = $200
    Seasonal Listing $100 + two 728 x 90 ads = $250

Outrageous Ad Offer for Listed Camps - 5 Ad Exposure Special

  • Two ads in camp newsletters + three ads in a regular weekly newsletter, your choice of dates
  • Five weekly exposures: 180 x 300 for $225
  • Five weekly exposures: 728 x 90 for $325
  • Summary:
    Seasonal Listing $100 + five 180 x 300 ads = $325
    Seasonal Listing $100 + five 728 x 90 ads = $425

Want even more exposure? When you sponsor the A-Z Camp Page or A-Z Class Page your sponsoring ad will be at the top of that section of the directory.  Please ask for details.

PRINT THIS OFFER.

Call Parmalee 713.7026  ~  Call Desiree  345.6422  ~ Email info@santacruzparent.com


 

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10 Tips to Increase Camp Enrollment

 by Phillip Galbreth

1. Keep camp details up year-round. Rather than take down registration info after the season ends, keep fees and session details posted so potential customers can see what next year might look like. Add a note stating that the season is over, but new dates will be posted soon. Parents who find a site without any details will simply move on. [Your Seasonal Listing with SantaCruzParent.com is live 365/24.]

2. Invest in online advertising. "If you build it, they will come" does not apply. Just because you have a website doesn't mean parents will find you. Camp directories (locally SantaCruzParent), Facebook, and online display advertising on relevant sites are low-cost ways to drive traffic to your camp Web site. More traffic means more campers! [SantaCruzParent is all about information for parents and driving traffic to your site!]

3. Use multi-media to showcase your camp. A photo gallery gives parents a visual taste of camp activities and facilities.  Post videos to your site or upload them to You Tube and link to them. The better glimpse you can give parents, the better chance you'll have to sell your camp. [Send us great photos of your summer program to use in newsletters, space permitting.]

4. Install Google Analytics. Google Analytics is a free service that can generate detailed statistics about your site, including how people found it, which sections are the most popular, and much more. Don't rely on asking your customers where they found you - many of them won't remember. Tracking these details can help you determine where to emphasize your advertising dollars in future seasons. [We track click-throughs to your site. The greatest numbers come from the e-newsletters and our Calendars, so sign up for a Seasonal Listing, the Camp Guide newsletter and post classes on the Camp/Class Calendar!]

5. Display contact information prominently. Post your camp phone number, email, and address on every page or make sure a link to a "Contact Us" section is well-displayed. Making it easy for parents to reach you with questions and concerns is vital.

6. Keep the design simple and easy to navigate. Skip flashy gimmicks like an animated splash page and open with important basics like camp dates and locations. Also, include a map that shows where your camps are located. A site that delivers information in a clear, straightforward manner is the best way to sell your camp.

7. Offer multiple ways to register.  In addition to online registration, offer alternatives such as a phone hotline or a downloadable form that parents can print out and send. More options makes enrollment easy and accessible for all parents. [We can include your registration form pdf with your listing and all calendar postings.]

8. Create an email marketing list. Collect email addresses and send out notices when camp enrollment opens or to announce special events or fundraisers. Include anyone you've ever received an inquiry from, even if they didn't attend. Refreshing people's memory throughout the year ensures your camp will be on their radar as they plan for the next summer. [When you are listed with us you are reaching our growing parent audience.  It's word of mouth multiplied.]

9. Include an FAQ. Answer all those questions you've been asked repeatedly in the past, including questions about meal options, activities, bunk setup, etc. Providing answers to common questions will save parents time and help them make an informed choice more quickly.

10. Give parents a take-away. A printable brochure (PDF) or one-sheet that includes your URL and contact info will help people find their way back to your site later. [We can include your pdf brochure with your listing and calendar posting.]

Phillip Gilbreth is the Camps Sales Manager for MySummerCamps.com and KidsCamps.com, leading online camp directories for connecting parents with kids and teen summer camps in the United States, Canada and worldwide. Contact Phillip at pgilbreth@internetbrands.com.


 
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