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On a personal note, I hope the entrepreneurial person is out there who is interested in becoming the new owner of ClubZ! In-Home Tutoring business. Its owner, Lisa Peterson, is going to grad school at Stanford in the fall.  I think highly of Lisa for the fine quality of tutoring she and her staff have provided children all over Santa Cruz County.   Lisa has developed and grown ClubZ! Santa Cruz into a solid business and is seeking the perfect new owner to continue its excellent service.



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Business Tip: How Much Money Does Making One Follow Up Phone Call Mean to You?

In the past few days or weeks you may have (hopefully) started getting inquiries from families about camp this year. Don't forget to follow up by telephone a few days after sending people their requested information.

Most people won't call you again after making initial contact. You gotta' be proactive and check in on them. Make sure they got their info and do they have any questions.

The more follow up calls you make, the more enrollment you'll get. Let's say 100 families call you for a camp brochure. You follow up a week later with all of them. Ninety-eight aren't interested. But even if just two persons out of every 100 follow up calls you make register for camp, think about this: What if you made 1,000 calls? 2,000 calls? More? That's a LOT of kids just for using the telephone which you're doing every day already!

If you have a good lead-generation strategy in place, you might be able to fill your camp just by making follow phone up calls. Even if you don't like telemarketing, this is a tool you can't neglect.

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