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Santa Cruz Parent

First Business Lesson, Marketing

(Icons/Graphics) Lady_Desk_Cmptr.jpgAs a teen (15) with my first business, I took flyers (hand made, no copy machines) to neighbors about my summer playschool for little ones under the willow tree near the sandbox beside the swing set. I started with two built-in clients, 3 year old twin brothers, whom I cited to promote my experience.  Two more boys came from my first effort.  During that first week in business, in the afternoons I got on my bike and took flyers around to more houses, the ones with toys in their front yards.  Before the weekend was out I had 10 new clients.  I hired my next younger brother to help me and between us we kept those little kids happily occupied while their moms had a little free time.

In all my subsequent businesses I always included Marketing as part of my business plan.  Sometimes it was really tough to come up with advertising money but I never considered not investing in marketing especially when times were challenging.   Now I'm on the other side of the fence providing a vehicle for businesses to connect with the powerful "mom" buying market. 

I enjoy helping other businesses get the word out.  I like learning about your business so I can help you develop the tag line that connects emotionally with the potential client. When you tell me you got a new client right after the newsletter came out I say "YES!"  Looking at the stats to see where you're getting your click-throughs fascinates me.

We're in challenging times now and you want more business but must husband your resources.  I have two suggestions.  1) List with because we are a fast-growing, inexpensive yet effective advertising vehicle.  2) Attend the Marketing Bootcamp seminar promoted below.  I know and respect the presenters; I want to learn all they have to teach.


Get the Marketing Skills You Need!
Marketing Bootcamp ~ Saturday, Oct. 17

"Build a Powerful USP

...and They Will Beat a Path to Your Business!"

A Marketing Bootcamp to Position and Promote Sustainable Business Growth... NOW

$ Craft your company's Unique Selling Proposition -- your promise to the marketplace -- what separates you from the competition;

$ Develop and articulate the story behind your USP worth tens of thousands of dollars of media coverage and credibility;

$ Discover how to use the power of your USP in social media, personal networking, PR, website, advertising, and presentations and write an effective elevator pitch.

Led by veteran marketing professionals Mark Oman of Detours to Success!, Patti Bond of Bond Marketing Communications, and Kathryn Gorges of Marketing Possibility.

An intensive all-day workshop, Oct 17, 8am - 4pm
NextSpace, 101 Cooper St. Santa Cruz
$79 (Includes lunch and all materials)

Registration deadline is Monday, Oct. 12. Questions: call Patti Bond 464-7748

Save yourself time, money and energy!


(Business Logos) FreshPrepLogo.jpg

Fresh Prep Kitchens' owners Jody and Judy know what it's like to be a busy business owner.  Visit their website, order a few delicious meals and pick them up.  You can have one that night and keep a few in the freezer ready to pull out! 

Fresh, Ready-to-Cook Main Dishes: •Cherry-Chipotle Glazed Chicken with Cornbread and Malibu Vegetable Medley  •Asian Infused Tri-Tip Kabobs with Jasmine Rice and Asian Vegetable Medley   ~   504 A Front St, Santa Cruz, 429-1390

Santa Cruz County
October 6, 2009
Marketing, First Business Lesson
Get the Marketing Skills You Need!
Save yourself time, money and energy!

Click to view EventsClick to view our Business Directory

Get the Marketing Skills You Need!

I know Patti Bond well and confidently recommend this program. If you are serious about successfully growing your business with fewer "detours" check out this upcoming seminar packed with useful information.  This is a must go!" Parmalee


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Keeping our dollars in our county is best done when purchasing goods and services with independent and locally owned business that put 45 - 60% of those dollars back into the community in which we live.

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