This newsletter is best viewed in HTML or you can view on our website:,31.html
Please add to your safe-senders list to ensure your newsletters do not get caught by email filters.

Santa Cruz Parent

(Site Photos) SchoolChildrenRunning.jpgDear Independent Schools and Preschools,

We are excited about the exceptional promotional benefits for schools participating in the fair that were negotiated by the Independent School Fair Committee.

The full page, full color ad in the Sentinel scheduled for January 17 will include the NAMES OF ALL PARTICIPATING SCHOOLS.  To be a part of that you must be signed up and paid by January 11th!



*new year-round Independent School Fair website listing participating schools and linking to your website
(Site Photos) School_ChildTeachingChildren.jpg*full page spot color ad in Growing Up
*half page full color ad in Aptos Times
*full page full color ad in Sentinel
*article in Sentinel
*psa insertions in local print and internet calendars
*psa announcements with radio and tv
*banner at Soquel and State Park Dr
*full color postcards at key locations
*calendar, featured event and newsletter promotion with and

(Site Photos) Preschool_Painting.jpgSantaCruzParent is sponsoring this event with donations of time and substantial in-kind promotion because we believe that choice in education elevates the quality of all educational opportunities and are passionate about helping families access information.  If you are still considering participation, please visit for the information you need to join in.  If you are a public neighborhood or charter school with an entrepreneurial spirit, give us a call to explore ideas.


Nota Bene from the Central Coast Independent School Fair Committee

Being on the Independent School Fair website can benefit listed schools.  The Independent School Fair Committee will be discussing how this site can develop into A YEAR-ROUND RESOURCE BENEFITTING MEMBERS

Think seriously about participating in the fair and/or the site (same cost as the fair, $175/$90). 

Do you have good ideas for increasing the functionality of the site?
Call Lara 408.846.4032, Colleen 423.0341 or Janine 359.5949


How to Participate in the Independent School Fair Newsletter is sending a dedicated Independent School Fair newsletter the week before the fair to the thousands of parents who receive our weekly newsletter.  The newsletter you are reading now is a prototype of the special newsletter.

(Icons/Graphics) Lady_Desk_Cmptr.jpgIf you would like to become more visible to the connected generation of parents, you may want to visit our parent resource website, especially the school sections, to see how others use the SantaCruzParent website and newsletters to reach families.

Today's parent population has grown up with computers. They go online FIRST for information.  With 4.5 million hits in 2009 and daily additions to our thousands of subscribers to our free e-newsletter, you are targeting parents most likely to be interested in independent schooling.

1. All schools participating in the fair will be included in the newsletter directory (see sidebars on right).

2. Schools with a Basic Package will receive a link to their website and a free newsletter ad (180w x 300 h pixels) in the school fair newsletter. 

Basic Package Benefits: listing in all applicable categories including all contact information, logo and description, live website link with link tracking, unlimited free postings in Calendar, Classifieds & Local Perks, inclusion in newsletter calendar as space permits: $365/year (K-12 schools) or $185/year (preschools only)

3. All schools with a Mini-Package will receive a link to their website and may purchase a newsletter ad for $50. 

Mini-Package Benefits: Name/phone/website/one calendar posting/mo: $45/year

For assistance please call Desiree 345.6422 or Vanessa 840.6862.

This section will include your individual ads

(BUILT IN) (ParentClick & Territory logos) 180w_x_300h_AD_EXAMPLE.jpg


Your School Ad Here

Suggested content:




Contact Info

Link to your website


Example -->

(Ads) Motion_Pacific.jpg


This article will be included in parent newsletter.

What is an Independent School?

Independent schools are private preschool, elementary and secondary schools which usually are directed by a board of trustees. Being free of outside control and funding, they are able to set their own standards and mission, and to serve particular families and children.

Some work with the academically or artistically gifted, others with average to above-average children, others with learning-disabled or those with unsatisfactory previous school experiences. Some offer boarding as well as day programs.

All focus on the needs of the individual child, within a range of curricula from traditional to progressive. One of the schools in our Group may be the right choice for your family.

What Can an Independent School Offer?

In independent schools your child will be known and known well by a variety of adults.

Independent schools focus on strong academic programs and character development in a secure, attentive environment. Their teachers are outstanding; many have earned advanced degrees. Independent schools are generally smaller than other schools, allowing them to offer individual attention, a sense of community, and the chance for each student to excel. They place special emphasis on extracurricular programs, including visual and performing arts, athletics, student guidance, leadership programs, and community service.

Among independent schools, families can find everything from a classical curriculum including the study of Latin and Greek to innovative methods of team teaching, collaborative learning, and technology-based education. Today's independent schools seek a diverse student body, and most offer financial aid to enable families of all income levels to attend.

How and When Do We Apply?

Families apply to a school after receiving materials from its office of admission and visiting the campus. The application process may require testing, observation of younger children, transcripts and written statements from older children, letters of recommendation, and in the case of those seeking financial aid, a completed statement of need. The most important step in the process is to learn about the child, so that the right match can be made.

Most schools begin accepting applications for the next school year in the fall, and ask that families complete the application process by mid-January; candidates are notified in early March. Other schools may have later application opportunities, but in all cases, early application is advisable, particularly for those seeking financial aid.

We've seen articles that rank independent schools. Will these help us find the right school?

No. In fact, rankings misrepresent schools and mislead families. The best school for any given child is the one that can best meet the needs of that particular child. The task of choosing a school is to match a child's abilities, needs and interests with a school's mission, values, and resources. Rankings and "best at" designations take this complicated, highly individualized, task and make it seem as easy as running your thumb down a chart.

How do we get started finding the right school for the student in our family?

Go to the Independent School Fair where you can meet and talk with representatives from most of the independent schools in the Central Coast area.  Go to School Open Houses. Open Houses and Visiting Days, sometimes called Shadow Days are opportunities for families and students to visit schools without having to make an appointment.

This is an edited version of an article by the Association of Independent Schools of New England.

Santa Cruz County
January 5, 2010
Your share of funding the school fair gets you LOTS of exposure!
How to Participate in the Independent School Fair Newsletter
This section will include your individual ads
This article will be included in parent newsletter.

Click to view EventsClick to view our Business Directory

(Icons/Graphics) SchoolHouseRed.jpgHave you posted ALL your Open Houses!? Begin at our homepage and click on Submit Your Event! Need help?

Call Vanessa 840.6862
or Desiree 345.6422

(Business Logos) CCISF180.jpg

Visit our new website!

You will find:

* Welcoming invitation to the fair
* Informative articles
* Lists of participating schools with links to websites
* Photos
* Registration information and form
* Contact information

Call Janine Canada

Central Coast

Participating K-12 Schools

Aptos Academy Pre-8

Chartwell Pre-8

Empire Academy 9-12

Gateway K-8

Georgianna Bruce Kirby 6-12

Good Shepherd Pre-8

Holy Cross Pre-8

Monte Vista 6-12

Montessori Scotts Valley Pre-3

Monte Vista Christian 6-12

Mount Madonna Pre-12

Orchard K-6

St. Francis Catholic High 9-12

Salesian Sisters K-8

Santa Catalina K-12

Santa Cruz Children's K-6

Santa Cruz Montessori Pre-8

Santa Cruz Waldorf K-8

Spring Hill K-8

Stevenson School K-12

Tara Redwood Pre-3

The New High School Project 9-12

York  K-12

Participating Preschools

Early Childhood Learning Center

Good Shepherd

Holy Cross

Mid-County Preschool

Montessori Scotts Valley

Mount Hermon Play School

Mount Madonna School

Santa Cruz Montessori School

Tara Redwood School

The Aptos Academy

Mid-County Preschool

(Site Photos) LaGloriaSchoolInside.jpg

La Gloria School Museum
King City CA

Stay Connected: Blogs Blogs | RSS RSS

click to view: movie review : Waiting for Superman book review : The Great Truck Rescue
travel review : Disneyland Resort in Anaheim, CA recipe club : Thumbprint Cookies
feature article : Parent & Kids

You received this e-mail because you have signed up for our e-mail newsletters from our website.
If you received this message in error or you want to be removed from this exclusive mailing list just visit
the following link and follow the instructions. CLICK TO UNSUBSCRIBE | Santa Cruz, CA