CLICK TO VIEW NEWSLETTER
This newsletter is best viewed in HTML or you can view on our website:
http://newsletters.santacruzparent.com/Newsletters/view/Camps,167.html
Please add info@santacruzparent.com to your safe-senders list to ensure your newsletters do not get caught by email filters.

List with Santa CruzParent.com All Year Long

For Less Than the Cost of One Print Ad

  Inspire new and renewing campers to call you!

http://www.santacruzparent.com/

Greetings Camp Directors,

We hope you will find the "Top 10 Tips for Using Your Website to Increase Camp Enrollment" article useful. 

Here's to your great summer season!  Parmalee and Desiree

You are listed in the most comprehensive camp directory in Santa Cruz County!

1. Free Listing with name and phone #

OR

2. Seasonal Listing with description, logo or photo and calendar posting privileges: $100.

Review your listing:

A-Z Camps        ~         A-Z Classes

To List your camp go here.     ~~~    To renew your listing go here.

 

SantaCruzParent.com had 41,000+ unique visitors in 2010!

 

Make sure your ad is in the Camp Guide that is emailed to parents two times (April and May)

and posted on our homepage all summer.

Ad specs: 180 pixels w x 300 pixels h, jpg, low res.

1. Your ad ready-to-go in two issues: $100. Send us your ad for the Guide by Wednesday, April 6, 5pm. 

2. Ask us to design your ad with image, name & contact and placement in two e-newsletters: $145, Call today!

Total for Seasonal Listing and Ad in 2 Summer Camp Guide Newsletters: $200 or $245

Call Parmalee Taff 713.7026  ~  Call Desiree Carter 345.6422  ~ Email info@santacruzparent.com


 

(Parent Perks Uploads) spD_smallLogo.jpg

"Walking Advertising for Your Camp"

Your logo or design on t-shirts, hoodies, sweatshirts, hats, & more. We are your local screen printing shop, providing quality products for 20 years and working with you to perfect your message! Visit us: SportsDesign.biz

Top 10 Tips for Using Your Website to Increase Camp Enrollment

 by Phillip Galbreth

1. Keep camp details up year-round.
Rather than take down registration info after the season ends, keep fees and session details posted so potential customers can see what next year might look like. Add a note stating that the season is over, but new dates will be posted soon. Parents who find a site without any details will simply move on. [Your Seasonal Listing with SantaCruzParent.com is live 365/24.]

2. Invest in online advertising.
"If you build it, they will come" does not apply. Just because you have a website doesn't mean parents will find you. Camp directories, Facebook ads, and online display advertising on relevant sites are low-cost ways to drive traffic to your camp Web site. And more traffic means more campers! [He's talking about SantaCruzParent.com!]

3. Use multi-media to showcase your camp.
A photo gallery gives parents a visual taste of camp activities and facilities. Flip video camcorders start at $149 and can be used to create and post videos to your site. The better glimpse you can give parents, the better chance you'll have to sell your camp. [Send us great photos of your summer program to use in newsletters.]

4. Install Google Analytics.
Google Analytics is a free service that can generate detailed statistics about your site, including how people found it, which sections are the most popular, and much more. Don't rely on asking your customers where they found you - many of them won't remember. Tracking these details can help you determine where to emphasize your advertising dollars in future seasons. [We track click-throughs to your site. The greatest numbers come from the e-newsletters and Camp/Class Calendars, so sign up for a Seasonal Listing, the Camp Guide newsletter and post classes on the Camp/Class Calendar!]

5. Display contact information prominently.
Post your camp phone number, email, and address on every page or make sure a link to a "Contact Us" section is well-displayed. Making it easy for parents to reach you with questions and concerns is vital.

6. Keep the design simple and easy to navigate. Skip flashy gimmicks like an animated splash page and open with important basics like camp dates and locations. Also, include a map that shows where your camps are located. A site that delivers information in a clear, straightforward manner is the best way to sell your camp.

7. Offer multiple ways to register.
In addition to online registration, offer alternatives such as a phone hotline or a downloadable form that parents can print out and send. More options makes enrollment easy and accessible for all parents. [We can include your registration form pdf with your listing.]

8. Create an email marketing list.
Collect email addresses and send out notices when camp enrollment opens or to announce special events or fundraisers. Include anyone you've ever received an inquiry from, even if they didn't attend. Refreshing people's memory throughout the year ensures your camp will be on their radar as they plan for the next summer. [When you are listed with us you are reaching our parent audience.  It's word of mouth multiplied.]

9. Include an FAQ.
Answer all those questions you've been asked repeatedly in the past, including questions about meal options, activities, bunk setup, etc. Providing answers to common questions will save parents time and help them make an informed choice more quickly.

10. Give parents a take-away.
A printable brochure (PDF) or one-sheet that includes your URL and contact info will help people find their way back to your site later. [We can include your pdf brochure with your listing.]

Phillip Gilbreth is the Camps Sales Manager for MySummerCamps.com and KidsCamps.com, leading online camp directories for connecting parents with kids and teen summer camps in the United States, Canada and worldwide. Contact Phillip at pgilbreth@internetbrands.com.


 
Tyrolean Inn | New Leaf Community Markets

You received this e-mail because you have signed up for our e-mail newsletters from our website.
If you received this message in error or you want to be removed from this exclusive mailing list just visit
the following link and follow the instructions. CLICK TO UNSUBSCRIBE
info@santacruzparent.com | Santa Cruz, CA