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  Women, A Major Social, Cultural & Economic Force

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(Products/Books) WhatWomenWant.jpgIf you are smart, in business, serve families

and intend to attract new customers to your business

-retail or service-

please join me in reading

"What Women Want: The Global Marketplace Turns Female Friendly"

by Paco Underhill.

 

SantaCruzParent.com reaches families.  A large percent of our audience is women -- the rest are savvy men.

"...as Pablo warns, no business can afford to ignore their power and presence.  Begin to see yourselves through the eyes of your customers. It's a journey worth taking."

 

1) Women respond to special offers: TODAY place your parent perk.

2) Women use our calendars to plan family outings: TODAY submit your event.

3) Women are looking for fall enrichment classes for children: TODAY list your fall class.

4) Women click on ads, events and article bios in our weekly newsletters. TODAY check out our discounted ad rates.

5) Women are buying goods and services.  Tell them what you offer.  Become a resource on our popular, high quality, powerful online parent resource. Get information.

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P.S. Understand globally, but please buy locally!  It's good for ALL of us!


 

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What Women Want: The Global Marketplace Turns Female Friendly

(Products/Books) WhatWomenWant.jpg PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace -what makes a package, product, space, or service "female friendly."

Underhill offers a tour of the world's marketplace-with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet-in short, how we spend our time and money.

With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites attract women while other sites turn them off.

"The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."  And, as he warns, no business can afford to ignore their power and presence.

More on Paco Underhill, environmental psychologist, at Envirosell


 

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