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Connect with the family decision maker

Promote your business

  Get the most out of your listing

http://www.santacruzparent.com/

5 Ways to Reach Your Market!

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1) BUSINESS OR NON-PROFIT LISTING   This positions you as a resource for families.  Our business model is based on an annual listing because that gives you continuous exposure to parents who have different needs at different times.  Go here.

2) PARENT PERKS   The next Parent Perks newsletter goes out this week.  Please post your offer by Monday 5pm! Our stats triple for a few days with this newsletter.  Yours can too!  Go here to include your special offer in our Parent Perks section.

(BUILT IN) (Icons/Graphics) Text_Calendar.jpg3) EVENTS CALENDAR   Use our Events Calendar to promote open houses, sales, performances, announce the start of new classes. You can ALWAYS access this from our homepage (under Current Highlights). Go here to post your event.  When you are on our calendar you are participating in the most heavily visited section of our site.  Your event can be featured under Current Highlights on our homepage or can be the rotating Featured Event at the top of the calendar page.

(BUILT IN) (Icons/Graphics) Text_CampCalendar.jpg4) CLASS/SPORTS/CAMP CALENDAR   Your full listing with us gives you unlimited postings in this section.  You can describe a specific class in enough detail to inspire interest.  Go here to post your class, team sports, or camps.

(BUILT IN) (Icons/Graphics) Text_Newsletters.jpg5) NEWSLETTERS    You receive the most click-throughs from our newsletters.  These can include 1) your ads 2)  your calendar postings which we can pull into the newsletter 3) your event as the "featured event" and 4) articles by YOU about topics of interest to parents. 

That's really more than 5, but who's counting when customers are clicking through to your website?  We offer custom plans to meet your requirements.  How can we help your organization thrive? 

Cheers, Parmalee


 

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Understanding what customers need and want

I heard Ranjay Gulati interviewed about his new book on BBC.  For a small business owner, the topic was inspiring!  Perhaps you will enjoy the book.

Reorganize for Resilience: Putting Customers at the Center of Your Business ~ Ranjay Gulati

-from the Inside Flap- A Proven Path to Growth That Rallies the Firm Around Customer Objectives

Most companies say they're "customer-focused"-yet consistently fail to deliver solutions to the problems their customers care about most. That's because the divisional silos most firms are organized around make it impossible for them to adapt quickly to changing customer needs. In an era of raging commoditization and eroding profit margins, survival depends on staying one step ahead of your customers-not just giving customers what they say they want, but also anticipating what they'll want in the future, even if they can't articulate it yet, and finding innovative ways to deliver it.

In Reorganize for Resilience, strategy and organizational behavior expert Ranjay Gulati reveals how resilient companies prosper both in good times and bad -driving growth and increasing profitability by immersing themselves in the lives of their customers. Instead of pushing their own offerings on customers, these firms work from the outside-in: identifying current and potential customer problems and then providing seamless, integrated products and services that address them.

Based on more than a decade of research in a variety of industries, this implementation-focused guide shows how resilient companies do it: how they break down internal barriers that impede action, build bridges across divisions, and create a network of collaborators. Using examples from companies including Cisco Systems, La Farge, Starbucks, Best Buy, and Jones Lang LaSalle, Gulati describes the five key levers that together help create a resilient organization:

• Coordination: Connect, eradicate, or restructure silos to enable swift responses
• Cooperation: Align all employees around the shared goals of customer solutions
• Clout: Redistribute power to "bridge builders" and customer champions
• Capability: Develop employees' skills at tackling changing customer needs
• Connection: Blend your offerings with partners to provide unique customer solutions

Authoritative and practical, Reorganize for Resilience will finally help you "walk the walk" of customer-centricity-and jump-start a virtuous cycle of profits, growth, and competitive advantage.


 

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