 Persuade parents to spend their "back to school" dollars with you.
Tell them why in SantaCruzParent.com e-newsletters!
If you sell clothing, shoes, school supplies, books, watches, cell phones and computers, you are competing for Back to School dollars!
If you offer enrichment classes in the arts and sports, you have a lot of talented competitors in Santa Cruz County!
If you offer medical, dental, tutoring or special needs services, you need to keep your name in front of parents.
If you have a few places to fill in one of your classrooms, tell parents about your program.
You can reach our parent audience five ways:
1) An ad in our Back to School e-newsletter coming out two times: August 4 and September 1.
Special Offer: Two Ads in the 8/4 and 9/1 newsletters for $100 (one ad anytime $75)
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2) Your special offers in the Parent Perks and Parent Perks Newsletter (post them way ahead and date them for the precise time frame of your offer)
3) Write a "back to school" article for us in your area of expertise: 500 or so words, informational (no infomercials), you get bio credit and link to your website, phone # or location. Email Parmalee
4) Your events in our Events Calendar.
5) Your class or sports descriptions in our Class/Camp/Sports Calendar.
We're here! Call us! Desiree 345.6422 Parmalee 713.7026 Nancy 419.5035
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"The internet grew its share of global ad spending to 12.6% last year from 10.5% in 2008, surpassing magazines' slice of the pie for the first time, and will keep growing in share -- to 13.9% this year [2010], 15.4% next year [2011] and 17.1% in 2012, according to ZenithOptimedia, which is part of Publicis Groupe. By that point global ad spending online will be in striking distance of newspapers, which got 23.1% of the world's ad spend last year but will garner 21.7% this year and just 19.4% in 2012."